Behavioural Research for Marketing

Submitted by Anonymous on Wed, 08/09/2023 - 01:24
aw_deep_link: 
https://www.awin1.com/pclick.php?p=36191885814&a=718345&m=3787
aw_product_id: 
36191885814
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merchant_category: 
Books
search_price: 
31.99
book_author_name: 
Julian Adams
book_type: 
Paperback
publisher: 
Taylor & Francis Ltd
published_date: 
04/07/2022
isbn: 
9780367771331
Merchant Product Cat path: 
Books > Politics, Society & Education > Psychology > Psychological theory & schools of thought
specifications: 
Julian Adams|Paperback|Taylor & Francis Ltd|04/07/2022
Merchant Product Id: 
9780367771331
Book Description: 
* Provides a one-stop text on the theoretical underpinning, and application of, key sociological, psychological, philosophical and behavioural economic disciplines to the study of human, in particular consumer, behaviour. * The theories described in the book are universal, straddling cultures and countries and making the book truly international. * Written by a leading practitioner in the field, with decades of practical experience.
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Politics, Society & Education
Psychology
Psychological theory & schools of thought

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