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For more than half a century, Nike has played a pivotal role in the evolution of design and innovation in sport, producing some of the most iconic footwear, apparel, and ad campaigns in industry history. With exclusive access to the Nike campus and through conversations with key members of the creative and leadership teams, author Sam Grawe delves deep into thecompany's internal design philosophy to reveal precisely what makes Nike such a global phenomenon. A one-of-a-kind, immersive visual survey, Nike: Better is Temporary celebrates the groundbreaking achievements that can result from the pursuit for perfection.