Vision Changing Charity

The late twentieth century saw charitiesgrow from timid service deliverers into major providers with campaigning teeth.What caused this? How did they gain confidence and strength? In thisfascinating history, examined through the eyes of RNIB from 1970 to 2010, IanBruce examines the internal drivers and the external socio-politicalenvironment that allowed and encouraged this explosion. Bruce's experience of leading a charityat the forefront of this change, and his participation in the wider charitysector for fifty years as both activist and academic, gives him an unsurpassedunderstanding of what happened and why. His first-hand knowledge will speak tocharity workers as well as academics, covering themes such as the rise ofbeneficiary power against patronising providers; the change from welfare torights; the shift from the medical to the social model of disability; and theadoption of social welfare and business professionalisms such as StrategicPlanning and Charity Marketing. Today's charities have much to learn from thesuccesses and mistakes of this dynamic period.